What is SEO? Search Engine Optimization, also known by the acronym SEO, is the process of using techniques, strategies, and tactics to increase the amount of visitors on a website or your ranking placement in the search results on a search engine (such as Google). Overall, SEO is the practice of helping your website to be as visible as possible and presented accurately to your target audience. What is the Goal of SEO? As most people know, Google has become the juggernaut of the internet search world and they have developed the standard of criteria for how websites are ranked. Based on the specific keywords that may be entered in the search field by the user, Google’s responsibility is to find and promote the websites that they believe will give the searcher the greatest level of accuracy to answer their question or what they are looking for. Thus, the goal of SEO would be to meet the needed standards to help the searcher’s experience and become the highest ranked site for a particular keyword or search entry. Good SEO practice is reflected by your listing (near the top of the page) on the search engine. How Does SEO work? According to Google, SEO is truly based (or graded) on these key areas: Keywords and Phrases – These are the words or phrases that people will be using in the search engine. Often times, these keywords and phrases can also be related words to your area of business. Be sure that these important words, descriptions, and phrases related to what people are looking for are found throughout your site. Accessibility – In recent years, technology has evolved to now allow people to view and interact with websites on their phones, televisions, watches, and tablets. As a result, all websites should have the ability to self-optimize for any size screen without causing the viewer to have to “self-adjust” or “zoom” in on their screen. This feature is called “mobile responsive.” It’s crucial to know that beginning in 2016, Google began emphasizing this feature and has been penalizing websites that do not have this mobile function because of the growing number of users that use a mobile device for their internet usage. Website Design – Recent statistics have proven that judgments on a website credibility are 75% design related. A good website design should not only be user-friendly but also visually stimulating and attention grabbing. The best ways to achieve these goals would be to have a clean design layout in combination with high-resolution videos and pictures. The obvious goal by having a great looking website is to peak the user’s interest, and by doing so, increase the time a user spends on your website. The longer amount of time that a user spends on a website, the more likely they are to make a purchase or meet a conversion or marketing goal. Google takes into account the time people spend on your site and rewards sites with a good abandonment rate (the amount of time people spend on your site before they leave). Quality Content – Most people who are on the internet are searching for answers. A good website will have content which is informative, entertaining, and concise. Good content not only answers the searcher’s questions but also gives them additional depth to the answers they needed. Relevant Information – In addition to quality content, Google has also placed emphasis on information that is current and recent. Google takes into account the websites that do not change or update with new information and considers them to be obsolete. Thus, Google rewards websites that have fresh information posted frequently with a higher placement in the search engine results. This means that in order to have successful SEO, you must make posting quality content on a regular basis a high priority. Some simple ways to do this are by adding new content with blogs and pages on a frequent basis. Good Linking and Architecture – Linking can include the links that flow internally within a website (page to page) as well as the links that flow externally (to and from outside websites). Good examples of linking include, when another website references your site or when you refer to one of your own pages with a link to that page on your site. It is extremely important to make sure that all links have a valid web address or page on the tail end of a link so a site user will never hit a dead-end. This means getting rid of and 303 and 404 errors and giving your users the ability to easily transfer to different pages or websites with ease. Brand Reputation – Recently, Google has begun to emphasize the overall brand and reliability of a company. As a result, if your company has a bad reputation on the internet, Google takes that into an account negatively with their search results. There is also a direct correlation with companies who have good reputations and their rankings because Google is more likely to recommend or promote them to those searching. Reputation often reflects the customer experience and Google’s job is to give the searchers the best possible experience in their search. Get Our Help At eXpect3, we not only understand the complicated world of SEO, but we thrive in helping our clients get the best results from their websites and present themselves in the most accurate way possible to their potential customers. If you can accomplish both goals of being found first and presenting yourself accurately, this will obviously lead to more lead revenue and potential for your business. Let our team help you today. Contact us for a free evaluation of your current marketing strategy by calling 918-379-9400.